Crowdtap lets companies tap into a crowd to improve their product and the way they market it. Users who belong to the Crowdtap community can also benefit by participating in the process. The user connects through Facebook and provides information through polls about the brands they like and their personal interests. The user is given brand specific opportunities to view that might interest them based on their poll results. Each time the user participates in Crowdtap, they can earn status, rewards In the form of gift cards and donations that can be put towards a charity. The website has seen many highly popular brands, including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands.
Crowdtap was founded in October of 2009 by Brandon Evans. The website was intended to enable more authentic relationships between brands and the people who love them. Based out of New York City, the Crowdtap team consists of around 10 individuals, including CEO Evans, CFO Dan LaFontaine, Vice President of Product Matthew Purdon, Board Member Matt Britton and Head of Technology Kareem Kouddous.
Crowdtap has developed a way to help companies gather valuable insight while rewarding their fans and brand followers. The company receives information on their audience’s interests and can improve their marketing efforts and product. On the other hand, the consumer participating is given the ability to earn gift cards or funds that are donated to a charity.
Crowdtap offers a clean, clear and modern user interface, with a familiar layout and design that is easy to navigate for any user. The homepage dashboard shows a quick overview of stats on all fan activity and brand engagement, showing the number of quick hits, challenges and missions, stars and more. All of this information can be drilled to garner further details on points, prizes, leaderboard positions and other activities. The app utilizes engaging colors, logos, charts and buttons for an interactive and user-friendly experience.
A new user can become a part of Crowdtap by clicking the blue "Sign Up With Facebook" button. Facebook is currently the only registration option for all users. There are no alternative methods available. The site explains to new users that they prefer this method because it allows them to verify that the user is a real person and it shows them friends who are also on Crowdtap. A blue and white “Login with Facebook” button can also be found in the upper, right hand corner of the homepage.
The more users Crowdtap attracts, the more appealing it is to large companies. The website does not charge for access. Users can register for an account at no cost. There are no subscription fees or premium paid accounts offered. The intent of most users is to earn gift cards or funds to donate to a charity, so naturally requiring a subscription or registration fee would counter act that desire.
Crowdtap is fun way for many people to earn gift cards and rewards. The website is also appealing to businesses that can learn more about their customers by asking them directly and offering a few incentives for their responses.